Still Have One Concept Art and 1 Character Costume Left in Arkham Origins
Only what is concept fine art?
What is concept art? Well that's piece of cake isn't information technology? It's super polished art used to promote forthcoming films and games. Right? Wrong!
The main goal of concept art is to convey a visual representation of a blueprint, idea, and/or mood for utilize in films, video games, animation, or comic books before information technology is put into the final product. In other words, it aims to convey the overall design vision rather than specify everything in exact terms right at the get-go.
In this article, I'll look into exactly what concept art involved and how it's an essential part of the modernistic entertainment franchise process.
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What is concept fine art for?
Then why is concept fine art necessary? Well, simply consider the vast amount of coin involved in creating a modern pic, game, etc, and then think about the amount of money that can be lost if it all goes amiss.
We live in an age where; visually speaking, merely well-nigh anything is possible - which is fantastic. But where there are infinite possibilities there is also infinite opportunity for mistake. With hundreds, fifty-fifty thousands, of people work on the well-nigh successful franchises, everyone needs to be singing from the same hymn canvass.
Concept art is key to focusing that single artistic vision and to iron out whatsoever visual kinks that could be problematic down the line.
What does concept fine art involve?
Concept art tin range from ethereal mood shots to more detailed schematics of a prop, or character for example. The purpose is to reduce margin for fault, and therefore, reduce time and cost.
But crucially, information technology'due south not but the art itself that'southward important. Recall in maths class you used to get hassled to bear witness your workings? Well guess what? Concept art is those workings.
For every 'art of volume' quality paradigm you encounter there are tens, sometimes hundreds of images that take all played a part in that piece.
It could exist a scratching that helped explain an idea to the art director or the design that was completely wrong. The point is, they are all part of the process, even the ugly ones. Concept art is an iterative process and hitting the bull's centre beginning time is rare.
Influencing the suits
Most creative endeavors require the help of those who are, shall nosotros say, less creative. More at abode with spreadsheets and numbers, than Photoshop and a Wacom tablet. These people are either the guys that hold the handbag strings. Or these people could exist the producer or project manager.
Concept art can be very constructive in showing these people the bigger motion picture, getting them onside or loosening those same pocketbook strings. It'southward a lot more toll and fourth dimension constructive to bear witness them eye candy in the form of concept art, than getting a squad of modellers and artists to create the existent thing.
Concept art is not illustration
Concept art and illustration are non the aforementioned thing. The quality and techniques of the two are closer than always and there is considerable overlap but they have one intrinsic difference. That departure is the word 'concept'.
The purpose of the concept artist is to quickly explore ideas and communicate them effectively as possible. The part of the illustrator is to create highly polished artwork.
There is no value in having a finely finished piece of work that offers trivial new in terms of design, mood and feel. This would be a considerable waste matter of time and endeavour. It's better to have a rougher, looser sketch that sparks interest and promotes discussion. Its artistic flaws will be quickly overlooked.
Information technology'south primal to call up that concept art is part of a bigger production procedure as opposed to existence its ain entity such as illustration for a book or editorial. Oftentimes, projects will rent separate illustrators to work upwardly some of the concept art for promotional and marketing use.
Words: Jason Pickthall
- Jason Pickthall has 10 years' experience in the videogames industry. He currently works as a senior concept artist at FreeStyleGames, an Activision Studio, and blogs at Pickthall Sketches. Follow him on Twitter: @jpickthall.
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Source: https://www.creativebloq.com/career/what-concept-art-11121155
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